SEO Basics

Rondebosch SEO BasicsTo run through the basics of SEO, we will consider the following:

  1. What is SEO
  2. The Goal of SEO
  3. On Site SEO vs. Off Site SEO
  4. Benefits of SEO

1. What is SEO?

While we could become quite scientific about our definition of SEO, simply stated, it is ongoing activities that help to drive your website to the top of search engines such as Google, Yahoo, and Bing.

2. The goal of SEO

There are still many people out there that will tell you that SEO is a black hat way to trick Search Engines into thinking that your website is better than it is. They go on to say that those doing SEO spam sites with your website information and that, if found out, Search Engines like Google will remove your site from their results never to be found again.

While I cannot argue that their may be SEO agencies out there that do Black Hat SEO or other dubious spammy activities, this is not a healthy approach to SEO. A search engine like Google has a rather difficult job. They need to ensure that people looking for something on Google find what they are looking for and not something else. So, if someone is looking for an electrician in Rondebosch, Google aims to show websites that offer plumbing services in Google. Given that they use robots to determine results, this can prove a little tricky.

Good SEO practices aim to take a Rondebosch Electrician site (a site Google should want to display) and embark on activities that show Google that this website is relevant, trusted, and is an authority for this search.

3. On Site SEO vs. Off Site SEO

On Site SEO

When it comes to Search Engine Optimisation, the very first set of activities that need to be tackled are On Site SEO activities. These activities include giving attention to optimising URLs, titles, descriptions, content, internal linking of pages, and the structure of your website. There is more to On Site SEO, but this is the just of it. In a market where SEO competition is low, getting your On Site SEO right could be enough to rank your website at the top of Google. While all websites need to be maintained, most of the activities listed here are once-off activities, although they may require ongoing tweaking to get the recipe just right.

Off Site SEO

Off Site SEO focuses on building authority, trust and relevance to a website in a way that On Site SEO simply can’t. This includes other websites that are relevant, have high authority, and are trusted in the eyes of Google, linking back to your website. It also includes driving visitor engagement. While On Site SEO is straightforward, Off Site SEO is an art that if done well, can drive your website to the very top of Google, even in a competitive market. Adversely, if Off Site SEO is poorly implemented and the activities are not in line with the latest best practices, it can harm your website.

4. Benefits of SEO

There are billions of searches online every day. While the older generation of people may still turn to physically published directories and magazine ads to find a product or service, the growing younger generation almost exclusively search online for products or services.

SEO gets your website to the top of Google where it will be seen by these prospects that are actively looking for what you have to offer. It is like having your office or storefront in the best location for targeted traffic. Statistics have shown that the first 3 organic results in Google get 67% of all the prospects searching online. Less than 5% of people search past the first page of Google in most instances.

Can We Help You?

To find out more about our SEO Services Rondebosch, you can visit our homepage. If you would like us to meet with you for an obligation free discussion as to how we can assist your business with SEO, please contact Karl directly at 084 858 0000 or complete our form here and we will get back to you shortly.

A Video on the Basics of SEO