30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base?