30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies from all
30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to
30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the bounty of qualitative data that’s available around “low to no volume terms” can illuminate a host of new opportunities.
30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it
30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales. Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the
30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed.