One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough clicks in the day to generate enough leads for your
As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing. While every audit
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the
We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing
Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously great results and can solve many a problem in our day to day lives. Unfortunately for them,
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads. Responsive Search Ads are potentially the most revolutionary change coming to your
In his book turned movie Moneyball, Michael Lewis shows us that it’s too simple to judge players on the field based off their runs, RBI, and batting averages. The Yankees may have dominated the MLB in the 90s, but the price they paid for that talent was prohibitive for teams