People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information is key to successful shopping
It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to
People come to Google seeking information about all kinds of questions. Frequently, the information they’re looking for is on sites where users ask and answer each other’s questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern. A screenshot of an
Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new schema.org structured data specification called speakable for eligible publishers to mark up
Last June we launched a job search experience that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired
20 million entities is kind of cool. You know what is really cool? A billion entities. ~ The Structured Search Engine Photo credit: Flávio Santos Before Google produced the knowledge graph, they worked on a project called the Fact Repository, which was run by people working with Andrew Hogue who
Over the years, the different ways you can choose to highlight your website’s content in search has grown dramatically. In the past, we’ve called these rich snippets, rich cards, or enriched results. Going forward – to simplify the terminology – our documentation will use the name “rich results” for all
Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added additional clarification. So, what’s the problem? We’ve seen a number of publishers in
In Google’s mission to organize the world’s information, we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines. Professional publishers provide the lion’s share of quality content that benefits users and we want to encourage their success. The ecosystem is sustained