20 million entities is kind of cool. You know what is really cool? A billion entities. ~ The Structured Search Engine Photo credit: Flávio Santos Before Google produced the knowledge graph, they worked on a project called the Fact Repository, which was run by people working with Andrew Hogue who
Over the years, the different ways you can choose to highlight your website’s content in search has grown dramatically. In the past, we’ve called these rich snippets, rich cards, or enriched results. Going forward – to simplify the terminology – our documentation will use the name “rich results” for all
Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added additional clarification. So, what’s the problem? We’ve seen a number of publishers in
In Google’s mission to organize the world’s information, we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines. Professional publishers provide the lion’s share of quality content that benefits users and we want to encourage their success. The ecosystem is sustained