30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it
30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed.