It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines handle number-crunching and pattern recognition, advertisers will get better results. And having more happy advertisers obviously helps
Back to school is the second-biggest shopping season of the year. But kids and their parents aren’t the only ones preparing for the school year. Teachers are also getting ready. In fact, teachers and school administrators, who are often overlooked during the back-to-school season, spend between $453 and $1,014 of
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk you through the steps you need to take to ensure that you’re ready to hit the ground running with your holiday
A small PPC budget is a challenge for many advertisers. How do you make the most out of it? Read on for tips to get started or to optimize your PPC program. 1. Set the Stage for the Account With a smaller budget, setting expectations of the size and scope