Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments
A financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon. The infographic, A Small Business Guide to Amazon Advertising, presents a visual summary of advertising options available on the platform and includes some tips that small business can
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from
Paid advertising on social media channels always seems to be growing, it’s a huge buzzword at the minute and everybody wants it to work for their business. In B2C you’ll find endless ecommerce businesses who essentially make a living through Facebook ads alone and this makes sense, social media is
Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018
How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks. It’s a win-win. But it’s increasingly
Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention the crazy amount of APIs and databases to make a travel site function, can all make life tricky for an
Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in
Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market. This has prompted a series of more in-depth posts which
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the