An XML sitemap is a file, in XML formal, that lists URLs on your site that you want search engines like Google to crawl and index. XML sitemaps have been a staple of good SEO practice for many years now. We know that sites should have valid XML sitemaps to
General SEO
An Onlooker’s Case-Study: JBR Capital’s Organic Search Success through Peerless Content
Back in mid-May (2018) I was asked by my employer, Effect Digital, to compare a potential client’s content strategy against a really interesting competing site, JBR Capital. The site had entered Google’s SERPs in a big way, causing major disruption across relevant UK query-spaces. What we found was an incredible story