The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion
SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it can from both sides. While the two may seem wildly different in approach, both marketing pillars essentially
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites and outreach targets, you should have already collected the following information for your outreach list: Publication name Domain Author name Contact details
Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the stalking prospecting process, but there are some key principles that Builtvisible stands by to make this process as efficient as it
A late 2018 article in Medium magazine claims: “Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the requirements of the skills and tools had to give up on link building.” Undeniably, link building has become increasingly
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly,