You’ve heard it time and time again: Personalization is no longer a luxury. It’s a necessity. But it’s important to understand that when it comes to personalization, your work is never done. Personalization has evolved at a fast pace to keep up with consumer demands and will continue to do
From augmented reality (AR) and virtual reality to bots, brands have more engaging ways to connect with consumers than ever before. USA Today is immersing its readers in the stories it tells by using VR. The Washington Post is bringing readers’ dream adventures to life with AR experiences. Rue21 is turning historically