If you’re shopping for a website audit, it may surprise you to learn there are several types, methodologies and goals to consider. From a quick five-second user test to an in-depth full site audit, each one provides valuable information. The kind of information a company is looking for helps to
When writing content for web pages the emphasis is either marketing to people or optimizing for search engines serving users who are the people looking for your products, services or articles. And yet, it’s those users who may not be properly targeted. Content writing for SEO is a rules based
Understanding accessibility and applying WCAG guidelines provides a competitive layer to your existing search engine optimization strategies and the effort pays off for voice search and answer engines too. And yet, if you’re an SEO, in all likelihood you’re not trained in accessibility, or asked to include it for your
There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for
In life, the only things we can be sure will certainly happen are death, taxes and website and software performance pain points. If you rely on tools to test your website or application, you may never find what confused your users. Tools can show where problems are found within the