30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base?
Gauging interest With such unprecedented circumstances and everyone adapting to the new normal in real-time, getting a sense of how every single member of our team were feeling was essential. On top of the multitude of day-to-day initiatives the team created to keep in regular communication, we ran regular surveys
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful
It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in
Over 80,000 .EU domains owned by UK citizens are suspended due to new regulations imposed as a result of Brexit. EURid, the registrar for .eu domains, is enforcing measures that came into effect on January 1 stating .eu domains must be owned by citizens or organizations located in the European
You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together.
30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data. Remind customers you are appreciative of their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A/B test campaigns
1. Reflect on your mission and values There’s a reason companies and brands have values, they exist to steer strategy, streamline decision making and inform how we react to factors beyond our control. When circumstances change to the extent we’ve seen recently, these values will certainly be put through their
Tuesday, September 22, 2020 Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020, retailers have been able to list their products across different Google surfaces for free, including on Google Search.
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel