You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is!
It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines handle number-crunching and pattern recognition, advertisers will get better results. And having more happy advertisers obviously helps
I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay down for a
See, I love tools because I love action. I don’t have patience to read a lot of tutorials unless I am implementing the tips right away. I use tools for both learning and analyzing. And consequently I love tool lists: I am always on a hunt for new tool ideas.
How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks. It’s a win-win. But it’s increasingly
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this can happen – where your site’s users can become customers. This is why it’s always astounding when brands don’t put in
Sometimes, Google shows dates next to listings in its search results. In this post, we’ll answer some commonly-asked questions webmasters have about how these dates are determined and provide some best practices to help improve their accuracy. How dates are determined Google shows the date of a page when its
“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with
Back to school is the second-biggest shopping season of the year. But kids and their parents aren’t the only ones preparing for the school year. Teachers are also getting ready. In fact, teachers and school administrators, who are often overlooked during the back-to-school season, spend between $453 and $1,014 of
Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding